With over 500 million active users, LinkedIn isn’t as huge as Facebook. Still, it’s worth your time because LinkedIn is the most extensive social network for professionals.

LinkedIn users are either job seekers, recruiters, hiring managers, employers, or business owners.

If you don’t have a LinkedIn profile yet, you’re missing out on a lot.

If you need more convincing, here are four more reasons.

1: Most recruiters use LinkedIn to source talent.

According to the Society of Human Resource Management, over 90% of organisations use LinkedIn for finding potential candidates as well as screening those that submitted their CVs for a job opening.

When a recruiter or hiring manager likes what they see on your profile, they can immediately send you an invitation for an interview. You may even receive an invitation even if you haven’t sent in your CV!

2: Find relevant job openings quickly.

LinkedIn matches your work experience, skills, and location to job openings posted by different companies. You can find this in your account’s notification feed.

It will also tell you what you need to develop or further highlight on your profile–and CV–to increase your chances of getting shortlisted by the company.

3: Connect with recruiters and potential employers.

Aside from job openings, LinkedIn will also notify you how many visits your profile received. If you signed up for their Premium membership, it would also show you who visited your profile.

With this information, you can send a message to connect with these potential employers and recruiters and build a relationship. Eventually, you can slowly start pitching yourself to get an invitation to come in for an interview.

You can also join several groups related to the industry or career path you want to pursue. Here, you can showcase your expertise and knowledge on various topics to capture the attention of recruiters and potential employers that are also members of the same group.

4: Include testimonials and endorsements on your LinkedIn profile.

In addition to building your professional network, you can also show endorsements from people within your professional network on your LinkedIn profile. This feature is compelling because it gives credibility to the skills and achievements you’ve included in your profile.

Also, endorsements and testimonials serve as a digital version of word-of-mouth advertising, which is still the best and most effective form of marketing today.