It takes time and effort to prepare a good CV. A lot of thought has to go into what you want your CV to say about you, and how you want to convey yourself as a professional to prospective employers. However, to get a job in the industry or area you really want to work in requires even more planning and research. According to the State of New York’s Department of Labor website, most large companies use a scanning system to sort through CVs. This system searches for industry specific key words, immediately rejecting any CVs which lack them. Even if you’re applying to a smaller scale companies that won’t be using scanning software to sort CVs, they will still be on the lookout for key words that indicate you’ll be a good candidate to call for interview. In New Zealand’s challenging economy, you need to make sure that you’re not eliminating yourself from a job you’re qualified for and would love to do just because you left out some strategic words from your CV.

Research Is Key

When you’re focusing on finding a job within a specific industry, you need to spend time researching what key words you need to include within your CV. This will take time and effort. You should research websites of companies that you’d like to work for, picking out key words and phrases that indicate the kind of qualities, achievements, and qualifications that such companies value. Knowing what to say, and how to say it, can mean the difference between being called for an interview or being rejected after a brief glance at your CV.

ACTION POINT: When you’re researching key words for a specific industry, make your search as broad as possible. Don’t be content with doing one or two Google searches and looking at the top hits. Take the time to do in-depth research, and really get to know what the industry you want to work in values in its employees.

Real World Examples

To give some you an idea of what industry specific key words look like, here are three examples of key words specific to jobs in customer service, the hospitality industry, and sales and marketing.

  • Customer Service: Relationship management, customer communications, customer needs assessment, customer retention, customer satisfaction, sales administration, service delivery, strategic business planning, contract compliance.
  • Hospitality: Back-of-the-house operations, catering operations, food and beverage operations, guest retention, hospitality management, inventory planning and control, member development, menu pricing, occupancy, resort management, vendor sourcing, VIP relations.
  • Sales and Marketing: Account development, brand management, campaign management, consultative sales, customer loyalty, customer needs assessment, customer retention, direct mail marketing, direct response marketing, direct sales, distributor management, incentive planning, key account management, margin improvement, market launch, market positioning, market share ratings, new market development, product launch, promotions, revenue stream, sales forecasting.

These lists are samples of key words that need to be incorporated into your CV. Each industry has its own specific key words which will determine whether or not you get called for an interview.

Getting Professional Advice

Investing a little can earn you a lot. Taking the time to seek professional advice regarding your CV could well make all the difference in landing you a job you’ll love. Expert CV writers at King of CV, a leading CV writing service in New Zealand, say that many of their clients come to them after months, or even years of failing to find jobs that they’re qualified to do. “Having the right qualifications is only half the battle when you come to write a CV. You have to know what a hiring manager is looking for when they’re scanning through a pile of CVs. Knowing the right words and phrases to use in a CV makes all the difference, and that where professionals like us can make the difference between success and rejection.”