In a world faced with challenging economic times, job seekers need to develop a proactive approach to finding new jobs. A scatter-bomb approach of sending out as many CVs and responding to every wanted ad isn’t going to make you stand out to employers. What will make you stand out is taking some time to develop your own personal brand.

What is Personal Branding?

Personal branding is taking the successful lessons from the world of marketing and applying them to you as an individual. Simply put, it’s identifying what makes you unique – the distinctive set of qualifications and qualities that you possess that will make you an asset to potential employers – and putting that uniqueness front and centre in your job search. We’re going to outline two strategies to help you develop and market your personal brand.

Branding Statement

A personal branding statement is a good way for you to give a clear summary of your skills and experience that’s targeted to attract and interest employers. In their book Brand Yourself, David Andrusia and Rick Haskins came up with a simple formula for developing your own personal branding statement: Skills + Personality/Passion + Market Needs = Branding Statement. For example, “Deliver strong sales and customer satisfaction [skills], coupled with excellent interpersonal and communication abilities [personality], and keen awareness of pursuing new avenues for revenue growth [market needs].” Your personal branding statement gives potential employers an immediate understanding of what you bring to the table, and how you can be an asset for them.

Action Point: Most email site, such as Gmail or Outlook, allow you to create an automatic signature that’s added to all your outgoing emails. One way to creatively use your personal branding statement is to set it as the automatic signature on all emails that you send. You can use this email function to continually market your unique abilities and experience.

The Halo Effect

The Halo Effect is a method of shining a spotlight on your successes. An article from a 2009 edition of The Economist described the Halo Effect as “the phenomenon whereby we assume that because people are good at doing A they will be good at doing B, C and D.” By highlighting specific successes, you’re seen by employers as someone who gets results, which is always something employers are looking for! To use the Halo Effect as part of your personal branding strategy, focus on the sales you’ve made, the clients you’ve worked with or sold to (especially any high profile individuals or companies), or the projects you or your team have successfully completed and delivered. Highlighting specifics helps employers visualize you as a successful employee, and therefore more easily picture you as their ideal candidate.

Action Point: take some time and write a list of all your employment achievements. It will help you gather the material you need to start using the Halo Effect in your personal branding strategy, and it will also build your own confidence in yourself and your abilities, which will help you in your job search!

Personal branding is a great way to make yourself stand out in the job market, and place yourself ahead of other candidates in the minds of potential employers. At King of CV, we can help you formulate your personal branding statement as part of your CV, and make your ‘Halo’ shine by highlighting your specific successes in a way that will catch the eye of potential employers. Get our expert CV writers and consultants to help you develop your personal branding strategy and get the results you want from your job search. Visit us at