Did you know that employers can tell if you took the time to personalise your cover letter or sending one that’s generic?

Personalising your cover letter for a job application is a must in today’s market. You need to explain why you are the perfect candidate. Also, expectations, standards, and requirements for a job position vary from one company to another.

Here are 3 tips to help you personalise your cover letter:

1: Choose experience, skills, and qualifications that fit the job role.

You don’t have to list all your work experience and expertise. Just the ones specified in the job posting. Doing this makes it easier for an employer to find solid reasons why you are the perfect candidate for the job.

By choosing the qualifications, skills, and achievements to include in your cover letter, you also inform them that you understand the role well.

2: Pick one achievement related to the job title.

Since employers look through several resumes and cover letters at a time, they don’t have very much time to read about all your achievements.

Choose one accomplishment that relates to the job title. Expand on this achievement so that you stand out. It should be good enough for the employer to want to call you for a face-to-face interview.

3: Personalise your cover letter to match the job advertisement in tone and word choice.

Most employers not only look for potential employees concerning their achievement, skills, experience, and qualifications but also your compatibility to their culture.

Look at the tone and word choice of the job advertisement. Review the company website as well as press coverage. These can tell you a lot about the company’s values, principles, and culture.

Read between the lines and mirror their tone and word choice. If the advertisement is formal and professional, prepare your cover letter in the same manner. Alternatively, if it is funny and creative, it’s a good idea to do the same.