Personalising your cover letter for each job application is a must in today’s market. It’s almost mandatory. Being able to explain why you are the perfect candidate is impossible without personalisation as each job application is rarely ever the same. This is sheer common sense.

That said, here are four tips to help you personalize your cover letter:

1: Pick work experience, skills, and qualifications that fit the job role

Doing this is a must as it requires you to give the employer solid reasons as to why you are the perfect candidate for the job. Being selective of your relevant qualifications, skills, and achievements will inform them that you understand the role well and are an apt candidate when it comes to filling this position at their company.

2: Pick one achievement related to the job title

Since employers will look through several resumes and cover letters for the job advertised, they don’t have very much time to read about all your achievements. Instead, pick just one accomplishment that relates to the job title and then expand this achievement in such a manner that it makes you stand out. It should be good enough for the employer to want to call you for a face-to-face interview.

3: Prepare a cover letter that matches the job advertisement in tone and word choice

Most employers not only look for potential employees in terms of their achievement, skills, experience, and qualifications but also give compatibility serious thought. In other words, does the interviewee match our company’s values? So, for this, look at the tone and word choice in the job advertisement itself. Look at the company website as well as press coverage. This can tell you a lot about the company’s values as well. In short, read between the lines and then mirror the same tone and word choice. In other words, if the advertisement is formal and professional, prepare your cover letter in the same manner. Alternatively, else if it is funny and creative, it’s a good idea to do the same.

4: Get a professional CV writer to help.

Wouldn’t it be great if you can take a peek into the recruiter’s mind to know what exactly they are looking for in a cover letter? Well, hiring a professional CV writer is the next best thing. With so many years of providing resume writing service to job applicants, a professional CV writer knows what recruiters and hiring managers are looking for in a cover letter. That way, you increase your chances of capturing their attention and your opportunity for an interview.