We use it to keep in touch with friends and family, to follow our favorite brands and personalities, and to share our thoughts with the world. But as social media becomes more intrinsic in our day-to-day lives, a new use is emerging, the use of our social media profiles as a “modern CV”.
We’re seeing more and more recruiters looking to the web to run quick background checks on their new prospects. As many as 40% of employers now use social media to screen candidates before hiring. While many of this helps employers to filter out the people that “don’t fit their company image”, 20% of hiring managers have said that they found reasons to hire candidates through their social media profiles.
“Social profiles often have more accurate, updated information about a person’s expertise, providing a more complete picture than a résumé alone.”- Shon Burton (HiringSolved)
Some of the top positive reasons to hire found through social media have been found to be: positive references from others, high creativity, good information skills, and a professional image.
59% of recruiters rated candidates sourced from social networks as “highest quality.”
LinkedIn, for example, provides a platform for employers to fine-tune who they want to interview, gaining a whole host of practical reviews and endorsements for your work. As many as 60% of employers have reported using LinkedIn to source candidates that suit their business.
What are you passionate about..?
Social media provides the ability for employers to find out much more than is written in the traditional CV, to find out what potential employees are really passionate about. It’s this deciding factor that makes all the difference as companies begin to look for people with passion in the very competitive jobs market.
Which social sites are most popular?
Facebook – 76%
Twitter – 53%
LinkedIn – 48%
Recruiters are even using these sites in each stage of the recruitment process, not just for “pre-screening”. LinkedIn is primarily being used for searching and contacting candidates, whereas Facebook and Twitter are being used to showcase their employer brand.
Social recruiting is becoming commonplace
There’s a long way to go before social media completely overtakes the traditional CV, with many simply opting to use it for “pre-screening” as opposed to a replacement for the whole recruitment process.
What we do know, however, is that social media adoption from recruiters and candidates is growing at a staggering rate. It has been proven to be quicker and an invaluable source of information on prospective employees.
Social media in relation to our careers is something we all need to take into consideration in the coming years, especially if we are to remain a competitive edge.
The mix of a professionally written CV, coupled with a relevant social profile that shows your passion and professionalism in today’s job market is a strategy to be reckoned with.